McDonald's unveils $8.5 billion plan for restaurant upgrades and training
Bloomberg reports the multiyear effort aims to help franchisees improve food and service and make restaurants easier to run. The Financial Times says the chain is also betting on chicken as beef prices soar.
TLDR
McDonald's is earmarking roughly $8.5 billion to help franchisees carry out a multiyear overhaul, Bloomberg reports. Business Insider describes the strategy, McDonald's Next, as a push to boost sales with technology upgrades and employee training. The Financial Times says the chain wants a larger share of the chicken market to revive sluggish U.S. sales as beef prices soar. CNBC reports that CEO Chris Kempczinski expects high inflation and flat traffic to continue weighing on the restaurant industry.
McDonald's unveils $8.5 billion plan for restaurant upgrades and training
Bloomberg reports the multiyear effort aims to help franchisees improve food and service and make restaurants easier to run. The Financial Times says the chain is also betting on chicken as beef prices soar.