Broadcast executives urge India’s telecom regulator to assess TV tariff rules’ impact

The Economic Times reports that broadcast executives want India’s Telecom Regulatory Authority to assess whether the New Tariff Order, implemented in 2019, has delivered its intended consumer choice and price transparency. They called for lighter, platform-neutral rules as audiences move from television to streaming and mobile services. Executives said the order improved TV subscription revenue but argued that higher prices and limited content innovation have contributed to viewers’ shift toward digital platforms.