Report
More than 1,000 adult LEGO fans gathered in Denmark for builds and competitions
The Washington Post, citing Circana, says adult-only households made up 55% of U.S. toy sales in the first half of 2026.
TLDR
The Washington Post reports that more than 1,000 adult LEGO fans from 36 countries gathered in Denmark for an event featuring elaborate builds and competitions. It cites market research firm Circana, which says adult-only households made up 55% of U.S. toy sales in the first half of 2026.
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