World & BusinessPremier League shirt sponsorship revenue reportedly rises 8% despite gambling ban
The Economic Times reports revenue of £444 million for 2026/27, with eight clubs replacing £67 million in gambling deals with new sponsorships worth £75 million.
TLDR
Premier League shirt sponsorship revenue rose 8% to £444 million for 2026/27 despite a gambling ban, The Economic Times reports. The “Big Six” increased their sponsorship earnings by £46 million, though changes in which clubs make up the league and reduced gambling spending tempered the overall gains. The outlet says betting firms are focusing on training kits and sleeve sponsorships for exposure.
Premier League shirt sponsorship revenue reportedly rises 8% despite gambling ban
The Economic Times reports revenue of £444 million for 2026/27, with eight clubs replacing £67 million in gambling deals with new sponsorships worth £75 million.
TLDR
Premier League shirt sponsorship revenue rose 8% to £444 million for 2026/27 despite a gambling ban, The Economic Times reports. The “Big Six” increased their sponsorship earnings by £46 million, though changes in which clubs make up the league and reduced gambling spending tempered the overall gains. The outlet says betting firms are focusing on training kits and sleeve sponsorships for exposure.