TLDR

Tina Knowles told Fortune that Cécred, the hair care line she launched with Beyoncé in February 2024, reflects four decades in business, fashion and entertainment. She recalled mixing butter and hot olive oil treatments for salon clients, including her daughters. Knowles said Beyoncé funded the line herself after prospective investors balked at research and development costs. Fortune reports Cécred became Ulta Beauty’s most successful prestige hair care debut.