South-east Asia’s digital economy projected to reach $368 billion in GMV in 2026, $1.1 trillion in 2035
The Business Times reports e-commerce GMV is forecast at $226 billion in 2026, with AI improving product recommendations.
TLDR
The Business Times, citing Bain, Google and Temasek’s e-Conomy SEA report, says South-east Asia’s digital economy is forecast to reach $368 billion in gross merchandise value in 2026, up 17% from 2025, and $1.1 trillion in 2035. The report projects e-commerce at $226 billion in 2026 and $820 billion in 2035. Nikkei Asia reports that AI monetization remains “nascent,” while expanding use for product recommendations and content creation is expected to boost e-commerce.
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