Diageo India launches Smirnoff Ice in ready-to-drink push against Bacardi

The Economic Times reports that Diageo India has launched Smirnoff Ice in 4% and 8% strengths, with flavors including peach and jamun. The launch puts it in competition with Bacardi’s Breezer, which has dominated India’s ready-to-drink market. Diageo expects more brands to enter the segment, though state-level taxes and distribution hurdles may affect how quickly it grows.