Discounts reportedly ease in India's quick-commerce market
The Economic Times, citing Jefferies, reports that Amazon Now and Zepto have raised minimum spending requirements for cashback incentives.
TLDR
The Economic Times, citing Jefferies, reports signs of pricing discipline in India's quick-commerce sector as discounts moderate. Amazon Now and Zepto have raised the minimum spend for cashback incentives. The report identifies personal care as the leading category for discounts and notes a slight dip in app downloads alongside resilient user engagement.
Discounts reportedly ease in India's quick-commerce market
The Economic Times, citing Jefferies, reports that Amazon Now and Zepto have raised minimum spending requirements for cashback incentives.
TLDR
The Economic Times, citing Jefferies, reports signs of pricing discipline in India's quick-commerce sector as discounts moderate. Amazon Now and Zepto have raised the minimum spend for cashback incentives. The report identifies personal care as the leading category for discounts and notes a slight dip in app downloads alongside resilient user engagement.