Report
Hugo Boss lowers 2026 sales and profit outlook
Hugo Boss forecasts earnings before interest of €250 million to €300 million, against a previous ceiling of €350 million.
TLDR
The German fashion house lowered its 2026 sales and profit forecasts, citing weaker consumer demand, market uncertainty and higher AI and technology expenses. Its new earnings-before-interest forecast tops out at €300 million, versus €350 million previously.
Combined views
20.2K
2 Sources, first seen ago
