Gen Z marketing and PepsiCo’s $1.95 billion Poppi deal

Fortune reports that Poppi cofounder Allison Ellsworth says brands are getting Gen Z “100% wrong.”

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Fortune reports that Poppi cofounder Allison Ellsworth argues brands are getting Gen Z “100% wrong.” She told Fortune’s Term Sheet that PepsiCo’s $1.95 billion acquisition was, in part, about learning from Poppi.

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Gen Z marketing and PepsiCo’s $1.95 billion Poppi deal

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Gen Z marketing and PepsiCo’s $1.95 billion Poppi deal

TLDR

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