Report

Cricketers keep drawing Indian brand deals as Bollywood stars face more competition

The Economic Times, citing industry estimates, says cricketers accounted for almost 90% of India's sports celebrity endorsement market in 2025.

ET

1 Source, 53m ago, first seen 53m ago

TLDR

The Economic Times reports that cricket endorsements are holding up even as brands shift advertising spending toward digital creators and rethink Bollywood-led campaigns. Citing industry estimates, it puts the 2025 sports celebrity endorsement market at Rs 1,350 crore, with cricketers accounting for almost 90%. It also reports that OpenAI signed Sachin Tendulkar to promote ChatGPT in India, while the National Payments Corporation of India enlisted MS Dhoni for BHIM.

Today's Rank

#9

Combined views

4.8K

1 Source, first seen 53m ago

Sentiment

Positive——Negative

Summary

Not enough discussion yet.

No sentiment analysis available yet.

Featured Source

ET Economic Times@EconomicTimes 1:30 AM · Oct 16, 2026
Brands still bank on cricketers as Bollywood appeal fades
Economic TimesBrands still bank on cricketers as Bollywood appeal fadesCricket endorsements are maintaining their value despite a slowdown in celebrity-led advertising and brand budgets. Advertising spending is shifting towards digital creators as brands seek targeted audiences and measurable engagement. Renowned cricketers like Virat Kohli and MS Dhoni continue to dominate the endorsement market, contributing significantly to its growth.

1 Source

@EconomicTimesBrands still bank on cricketers as Bollywood appeal fades https://economictimes.indiatimes.com/industry/services/advertising/brands-still-bank-on-cricket-sachin-tendulkar-virat-kohli-dhoni-rohit-sharma/articleshow/134951053.cms53m

Today's Rank

#9

Combined views

4.8K

1 Source, first seen 53m ago

Sentiment

Positive——Negative

Summary

Not enough discussion yet.

No sentiment analysis available yet.

Sentiment

Positive——Negative

Summary

Not enough discussion yet.

No sentiment analysis available yet.

Featured Source

ET Economic Times@EconomicTimes 1:30 AM · Oct 16, 2026
Brands still bank on cricketers as Bollywood appeal fades
Economic TimesBrands still bank on cricketers as Bollywood appeal fadesCricket endorsements are maintaining their value despite a slowdown in celebrity-led advertising and brand budgets. Advertising spending is shifting towards digital creators as brands seek targeted audiences and measurable engagement. Renowned cricketers like Virat Kohli and MS Dhoni continue to dominate the endorsement market, contributing significantly to its growth.

Sentiment

Positive——Negative

Summary

Not enough discussion yet.

No sentiment analysis available yet.

Today's Rank

#9

Today's Rank

#9

1 Source

@EconomicTimesBrands still bank on cricketers as Bollywood appeal fades https://economictimes.indiatimes.com/industry/services/advertising/brands-still-bank-on-cricket-sachin-tendulkar-virat-kohli-dhoni-rohit-sharma/articleshow/134951053.cms53m