Volumes reportedly fall in 68% of India’s fast-moving consumer goods categories
The Economic Times, citing NielsenIQ, reports a 2% year-on-year decline in India’s fast-moving consumer goods volumes in the second quarter, with rural volumes down 5%.
TLDR
The Economic Times reports that 68% of India’s fast-moving consumer goods categories lost volume. Citing NielsenIQ, it says overall volumes declined 2% year-on-year in the second quarter. Rural volumes fell 5%, while urban areas showed minimal growth. The report points to higher costs and pressure on rural incomes affecting consumption.
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