Taobao raises Singapore Singles’ Day marketing spend to more than 100 million yuan for 2026

The Business Times reports Taobao raised its 2026 Singles’ Day marketing spend in Singapore by around 30% from 2025, to more than 100 million yuan (US$14.9 million). Singapore country head Cora Cai said the money funds consumer subsidies, free-shipping logistics and physical advertising. Taobao also announced a localised recommendation algorithm and enhanced AI shopping assistants; it said AI functions in other languages, including English, are in the pipeline over the next year.