Report
Silver jewellery reportedly gains ground in India amid high gold prices
The Economic Times says middle-class buyers are turning to more affordable alternatives during the festive sale season, making silver a bigger choice.
TLDR
The Economic Times reports that high gold prices are pushing middle-class buyers in India toward more affordable jewellery during the 2026 festive sale season. Silver, once secondary to gold in Indian jewellery, is emerging as a bigger choice, the outlet says.
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