Indian sports investors look beyond cricket to women's sports and emerging leagues

The Economic Times reports that Capri Sports signed a 15-year deal to build and commercialise women's football in India, while JKC Sports plans to invest up to Rs 150 crore over five years. Cricket accounted for 89% of India's sports revenue in 2025, the paper says, citing a WPP Media report. Streaming could help other sports build audiences without relying entirely on traditional television.