Chinese-branded cars reportedly outsell Japanese rivals in Europe over a full quarter for first time

Chinese-branded cars outsold Japanese rivals in Europe over the three months through September 2026 for the first time in a full quarter, Bloomberg reported, citing Dataforce. Hybrids led the registration growth, with BYD and Chery among brands gaining ground. Bloomberg’s AI-generated takeaway ties the 12.7% and 11.9% shares to the quarter, but its syndicated article describes them as September figures. European manufacturers still dominate the region.