Ownly launches in Hyderabad, betting on lower-cost food delivery
The Economic Times reports that Rapido's food delivery venture is targeting profitability with an average order value of around Rs 250, compared with Rs 400–420 at Swiggy and Zomato.
TLDR
The Economic Times reports that Rapido's Ownly has launched in Hyderabad and is targeting profitability despite an average order value of around Rs 250, versus Rs 400–420 at Swiggy and Zomato. The venture is drawing on Rapido's existing technology, teams and logistics network to keep costs lower, the report says. It also cites co-founder Aravind Sanka as saying delivery accounts for 85–90% of industry costs.
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