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Universal uses 45-day theatrical windows to rebuild moviegoing habits

Bloomberg Live says Peacock sees sports as a way to attract audiences and entertainment as a way to keep them.

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1 Source, 3h ago, first seen 3h ago

TLDR

In its recap of NBCUniversal chairman Donna Langley’s interview, Bloomberg Live says Universal is using 45-day theatrical windows to rebuild moviegoing habits. It says original animation faces a higher bar in theaters and that a shorter gap between ‘Minions’ films may have hurt anticipation. Peacock sees sports as an acquisition tool and entertainment as a retention tool, according to the recap.

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1 Source, first seen 3h ago

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Combined views

10.6K

1 Source, first seen 3h ago

4 likes2 comments1 saves2 reposts

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1 Source

@BloombergLiveICYMI: Donna Langley, Chairman of @NBCUniversal, broke down what Universal is learning from this year’s box office, why the studio is lengthening theatrical windows and where Peacock fits as streaming continues to consolidate at #BloombergScreentime with @Lucas_Shaw. The takeaways? ◼️ “We have to try and be two steps ahead of the audience taste.” ◼️ 'The Odyssey' grossed more in its third week than its second. ◼️ Universal says original animation now faces a higher theatrical bar. ◼️ A shorter gap between 'Minions' films may have hurt anticipation. ◼️ Universal is using 45-day windows to rebuild moviegoing habits. ◼️ Peacock sees sports as acquisition and entertainment as retention. Full interview here ⏯️ http://bloom.bg/4rKg0aV3h
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    1 Source

    @BloombergLiveICYMI: Donna Langley, Chairman of @NBCUniversal, broke down what Universal is learning from this year’s box office, why the studio is lengthening theatrical windows and where Peacock fits as streaming continues to consolidate at #BloombergScreentime with @Lucas_Shaw. The takeaways? ◼️ “We have to try and be two steps ahead of the audience taste.” ◼️ 'The Odyssey' grossed more in its third week than its second. ◼️ Universal says original animation now faces a higher theatrical bar. ◼️ A shorter gap between 'Minions' films may have hurt anticipation. ◼️ Universal is using 45-day windows to rebuild moviegoing habits. ◼️ Peacock sees sports as acquisition and entertainment as retention. Full interview here ⏯️ http://bloom.bg/4rKg0aV3h
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