Universal uses 45-day theatrical windows to rebuild moviegoing habits

In its recap of NBCUniversal chairman Donna Langley’s interview, Bloomberg Live says Universal is using 45-day theatrical windows to rebuild moviegoing habits. It says original animation faces a higher bar in theaters and that a shorter gap between ‘Minions’ films may have hurt anticipation. Peacock sees sports as an acquisition tool and entertainment as a retention tool, according to the recap.