Report
ITC expands dairy push in eastern India, betting on branded milk
The Economic Times reports that ITC is building up its Aashirvaad dairy brand, aiming to shift households from loose to packaged products, especially curd and paneer.
TLDR
ITC is strengthening its Aashirvaad dairy brand in eastern India to tap growing demand, The Economic Times reports. The company’s operations cover Bihar, West Bengal and Jharkhand, with several processing plants. Its expansion strategy includes encouraging households to switch from loose dairy to packaged products, particularly curd and paneer.
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