Shein’s European sales reportedly dropped sharply in the second quarter after price hikes
Reuters reports that Shein raised prices and cut online advertising in anticipation of EU fees on low-value e-commerce parcels.
TLDR
Reuters reports that Shein reported a sharp drop in European sales in the second quarter after raising prices and cutting online advertising. Shein made those changes in anticipation of EU fees on low-value e-commerce parcels from July 1.
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