On Geographic Thirst

I land on a recipe (for double chocolate fudge marshmallow brownies. BTW THEY-WERE_AWESOME!!). But, the site IMMEDIATELY asks for my "precise location!" In a browser pop-up... like WHY!?

Is the flour "locally sourced?" in some marketing ploy

Are the muffins... geofenced?

Is it legally restricted via IP geolocation?

Just let me see the f-ing measurements without the marketing and surveillance!

PLEASE AND THANK YOU!!~