Ford F-150 Lightning outsold Tesla Cybertruck and was then canceled for not selling enough

The Tesla Cybertruck program faces significant challenges, with production running at only 10% of its planned capacity. Despite Tesla's efforts to boost sales, including price cuts and the introduction of a cheaper trim, the Cybertruck's performance has been poor, with sales dropping by nearly 50% year-over-year. In contrast, the Ford F-150 Lightning, despite being in the final stages of production, outsold the Cybertruck in 2025. Tesla's decision to bundle its vehicle sales into broad categories makes it difficult to assess the Cybertruck's performance accurately. The article suggests that Tesla's reliance on Elon Musk's gut feelings and lack of consumer research may have contributed to the Cybertruck's failure.