Snapchat launches creator subscriptions in alpha, available to some creators in the US starting February 23; creators get to set custom monthly pricing

Snapchat is launching a creator subscription service in the U.S. on February 23, allowing users to subscribe to their favorite creators for exclusive content and ad-free experiences. Creators can set their own subscription prices, with Snap recommending different tiers. This new monetization option aims to provide additional income for creators beyond existing programs.