Microsoft

Microsoft asked me to sign in.

I signed in.

Microsoft signed me out.

It recommended I close all browser windows.

I was trying to check my email.

Now I'm closing browser windows.

That's the user experience.

The login took 4 clicks.

The logout took 0.

For threat actors it's also 0 click but that's off topic.

I didn't ask to log out.

I wanted to sign in.

Microsoft decided for me.

Microsoft knows what's best for their user base.

Just like when they put Copilot in everything.

Nobody asked.

Everyone received.

That's empowerment.

Somewhere in Redmond, a PM got promoted for this flow.

"Streamlined authentication experience."

"Reduced session persistence friction."

"Proactive security posture."

I just wanted to see if my mom emailed me.

$3 trillion market cap.

$37.5 billion on AI infrastructure.

Can't keep me logged into Outlook.

That's priority alignment.

"It's a good idea to close all browser windows."

It's a good idea to check my email.

We have different ideas.

Microsoft and me.

I'll try again.

Four more clicks.

Another sign-in.

Another sign-out.

That's synergy.

2 images