Spotify hits a record 751M monthly users thanks to Wrapped, new free features | TechCrunch

Spotify hits a record 751M monthly users thanks to Wrapped, new free features | TechCrunch - Featured Image

Spotify hits a record 751M monthly users thanks to Wrapped, new free features | TechCrunch

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TLDR

Spotify reached a record 751 million monthly active users last quarter, largely due to its successful 'Wrapped' campaign and new features in its free tier. The company reported 38 million new users in the fourth quarter, bringing its total to 751 million, up 11% from the previous year. Paying subscribers also increased by 10% to 290 million. The 'Wrapped' campaign engaged over 300 million users and generated 630 million social media shares. Spotify's revenue was €4.53 billion, up 7% year-over-year, driven by an 8% increase in subscription revenue. However, ad-supported revenue dipped by 4%.

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