How will OpenAI compete? — Benedict Evans
It is February 2026, and your LinkedIn feed oscillates between two narratives:
Narrative #1: AI will replace agile practitioners such as Scrum Masters, Agile Coaches, and everyone whose job description includes “facilitate” or “coach.”
Narrative #2: Stay calm, get another certification, and wait it out.
Both are wrong, and for the same reason: They treat AI adoption as a technology event when it is an organizational transformation. And you have already survived one of those.
This article discusses how agile practitioners should be optimistic about the future of AI in 2026. It argues that the organizations that succeed at AI adoption are the ones that already have agile delivery capability. The article also highlights the importance of understanding how LLMs can support real agile work and where their limitations lie. The author also emphasizes the need for experienced agile practitioners who understand that transformation is not about the technology.
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