What Apple and Google’s Gemini deal means for both companies
Apple and Google have announced a multiyear partnership to integrate Google's Gemini AI models into Apple's Siri, aiming to enhance Siri's personalization and AI capabilities. The partnership emphasizes privacy, with Apple maintaining its industry-leading standards by using Google's technology on its own servers. This collaboration allows Apple to focus on user experience and potentially become a key player in the AI market, while Google gains more users and cements its image as a leading AI provider. However, the deal may raise antitrust concerns, similar to past scrutiny Google faced for its search engine dominance.