Apple’s 2026 iPhone Shock: Foldables First, Regular iPhones Delayed
Apple's 2026 iPhone strategy focuses on premium models and the launch of the first foldable iPhone, with standard models delayed due to supply chain constraints and a shift in marketing strategy. The foldable iPhone, set for a second-half 2026 release, will be Apple's 'hero' product, while the iPhone 18 Pro and 18 Pro Max will launch in Fall 2026. The standard iPhone 18 is pushed to early 2027, marking a significant change in Apple's usual release cycle.
Apple breaks its own launch rule :
For the first time in years, Apple is delaying standard iPhone models—2026 won’t get a full lineup in one go.
Foldable iPhone becomes Apple’s 2026 headline act
Apple is finally entering the foldable race, making its first foldable iPhone the star product of the year.
Premium models over mass market
Apple is prioritizing Pro and foldable iPhones, signaling a clear shift toward high-margin devices.
Supply chain pressure is driving strategy
Memory shortages and component constraints are forcing Apple to simplify production and focus resources.
Foldable may ditch Face ID for Touch ID
Rumors suggest Apple could bring back Touch ID due to space limits in the foldable design—an unexpected throwback.
Mid-range buyers left waiting until 2027
Base iPhone and Air models may not arrive until early 2027, changing how millions plan upgrades.
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