UpScrolled crosses 2.5M users after TikTok’s U.S. shakeup

UpScrolled, a new social media platform, has reached 2.5 million users, driven by user frustration with censorship and data policies of established platforms like TikTok. The platform promises an open environment without algorithmic suppression and content censorship. Marketers should note the rapid audience shifts, the importance of content moderation, and the potential first-mover advantages of new platforms.