AI gold rush sees tech firms embracing 72-hour weeks

In the race for AI, tech firms are embracing a 996 work culture, asking staff to work long hours. While some tech companies promote this as a badge of honor, experts warn of the risks, including health issues and burnout. The 996 culture, which originated in China, emphasizes long working hours, typically 9am to 9pm, six days a week. However, studies show that productivity declines after a certain threshold, and long working hours can lead to serious health problems.