How AI Agents Actually "Decide" What to Buy: A Look into Semantic Retrieval and Trust Signals

We're moving away from the era of clicking blue links and into the era of AI Shopping Assistants. But how does an LLM decide which product is "trustworthy" enough to recommend? Trustnoww just released a breakdown of the retrieval-augmented generation (RAG) architectures that power modern commerce bots. It’s not about keywords anymore—it's about structured data and verifiable authority