Positive users praise Apple's accelerated AI-driven M7/M8 Mac chip roadmap and reporting while negative users question the company's AI hardware strategy and dismiss the coverage as uninformative.
Based on 29 visible X reactions from 70 accounts; directional sample.
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@markgurman 1. Apple has ZERO AI hardware strategy 2. The Neural Engine designed for a CAR has absolutely no relation to one designed for a phone 3. The Apple Car was a gigantic waste of hundreds of BILLIONS and thousands of wasted dev hours that could have been spent on something useful
@markgurman Apple isn’t just building faster chips anymore—it’s building Macs around AI from the silicon up. The next few years could be the biggest Mac transition since Apple Silicon.
@markgurman Mark thanks for this take as always inspiring me to stay up to date on my favorite mega corp
@markgurman Siri is an absolute joke. I don’t understand how it can be so bad. I’m loving grok. So much better.
@markgurman 1. Apple has ZERO AI hardware strategy 2. The Neural Engine designed for a CAR has absolutely no relation to one designed for a phone 3. The Apple Car was a gigantic waste of hundreds of BILLIONS and thousands of wasted dev hours that could have been spent on something useful
@markgurman Apple isn’t just building faster chips anymore—it’s building Macs around AI from the silicon up. The next few years could be the biggest Mac transition since Apple Silicon.
@markgurman Mark thanks for this take as always inspiring me to stay up to date on my favorite mega corp
@markgurman Siri is an absolute joke. I don’t understand how it can be so bad. I’m loving grok. So much better.
@markgurman Nonetheless, they are behind. Way behind. A complete miss on their part.
@markgurman Great writeup, Mark!
Power On: Apple’s Mac chip shake-up around the M6, M7, M7 Pro, M7 Max, M7 Ultra and M8 show how AI is continuing to reshape the company. New details on Apple’s chip plans. https://www.bloomberg.com/news/newsletters/2026-07-12/apple-s-chip-plans-m6-m7-pro-m7-max-m7-ultra-m8-details-touch-macbook-pro?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4Mzg2NDg2MCwiZXhwIjoxNzg0NDY5NjYwLCJhcnRpY2xlSWQiOiJUSTJFVzFSMjRVOEswMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.LmDKjc0-G7tr6h_QbzZjQYn9JFi0Y00z32A0FipaEio
Also in Power On: I’ve run all three beta versions of the 27 operating system series on Apple’s various platforms, and we’re at the point where you can safely install them. (In fact, the first public betas are coming this week, I’m told.) https://twitter.com/markgurman/status/2076305950634279381
The Apple Car wasn’t entirely a failure: It was the beginning of Apple’s AI hardware strategy and the Neural Engine. If not for the car, Apple would be even further behind in AI. So it wasn’t all for nothing. https://twitter.com/markgurman/status/2076305950634279381
Positive users praise Apple's accelerated AI-driven M7/M8 Mac chip roadmap and reporting while negative users question the company's AI hardware strategy and dismiss the coverage as uninformative.
Based on 29 visible X reactions from 70 accounts; directional sample.
Ask a question below.
Published answers will appear here.
@markgurman Great writeup, Mark!
Power On: Apple’s Mac chip shake-up around the M6, M7, M7 Pro, M7 Max, M7 Ultra and M8 show how AI is continuing to reshape the company. New details on Apple’s chip plans. https://www.bloomberg.com/news/newsletters/2026-07-12/apple-s-chip-plans-m6-m7-pro-m7-max-m7-ultra-m8-details-touch-macbook-pro?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4Mzg2NDg2MCwiZXhwIjoxNzg0NDY5NjYwLCJhcnRpY2xlSWQiOiJUSTJFVzFSMjRVOEswMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.LmDKjc0-G7tr6h_QbzZjQYn9JFi0Y00z32A0FipaEio
Also in Power On: I’ve run all three beta versions of the 27 operating system series on Apple’s various platforms, and we’re at the point where you can safely install them. (In fact, the first public betas are coming this week, I’m told.) https://twitter.com/markgurman/status/2076305950634279381