Sony CEO Says PlayStation 5 No Longer Aggressively Marketed
The console has reached later stages of its life cycle.
TLDR
Sony CEO Hiroki Totoki stated that the company has stopped aggressive marketing for the PlayStation 5. He explained the move follows the console reaching later stages of its life cycle. The comments, reported by IGN, note that focus has turned to monetization from existing users instead. Totoki described how to monetize from those users as quite important. No further marketing push is planned at this point.
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