eMarketer estimates project 35 percent year-over-year growth for the sector.
CNBC reported that the U.S. live shopping industry is forecast to reach nearly $20 billion in sales in 2026. The figure represents about 35 percent higher sales year over year according to eMarketer estimates. The post notes that growth in the United States still lags the rapid expansion livestream shopping saw in China over the past decade. Platforms such as TikTok and Whatnot are identified as current drivers expanding the format in the American market.
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eMarketer estimates project 35 percent year-over-year growth for the sector.
CNBC reported that the U.S. live shopping industry is forecast to reach nearly $20 billion in sales in 2026. The figure represents about 35 percent higher sales year over year according to eMarketer estimates. The post notes that growth in the United States still lags the rapid expansion livestream shopping saw in China over the past decade. Platforms such as TikTok and Whatnot are identified as current drivers expanding the format in the American market.
CNBC@CNBCThe U.S. live shopping industry is forecast to reach nearly $20 billion in sales in 2026, about 35% higher year over year, according to eMarketer industry estimates. Still, it’s a far cry from the rapid growth that live shopping experienced in China. https://cnb.cx/4x70veh
CNBC@CNBCThe U.S. live shopping industry is forecast to reach nearly $20 billion in sales in 2026, about 35% higher year over year, according to eMarketer industry estimates. Still, it’s a far cry from the rapid growth that live shopping experienced in China. https://cnb.cx/4x70veh
