Creator Shreyas Doshi argues professionals must outperform Claude to survive displacement in fields like executive coaching

A key question to ask for many roles is “are you better than Claude?” and if you look hard enough, Claude is already extremely good at many things that have previously been uniquely in the domain of humans.

I coach in tech (incl AI leaders in tech). I know the AI solutions vs legacy coaching firms super well. Coaching at high level (on retainer for execs) hasn’t changed. It’s the low and lower mid level, where people are used to paying hourly where AI tools are successfully entering (Valence AI, for example)

@lennysan I've used two high end exec coaches, AI is significantly better than one and probably roughly tied with the second. When you factor in unlimited availability and perfect memory, the difference is almost incomparable. The only place it isn't as good is the quasi-therapy aspects

@ashnichrist that's the assumption

@lennysan So executives are using AI as a coach? Kinda yikes, isn’t it?

@lennysan We’re building an AI powered career coach (@BlommaAI), but are building *with* coaches and aiming to create a new category (for folks and moments where human coaches are not traditionally deployed). I do believe that both can coexist

@lennysan search volume for executive coaching in google ads

@lennysan AI in the loop executive coaching can very useful given how good AI has gotten:

@lennysan I think we’ll see a rise of centaur coaches (and leaders):

they’ll both leverage AI (building tools/agentic flows) and excel at training their clients nervous system capacity (which is the new bottleneck)

@lennysan I would assume any coaching or consulting business is feeling pressure. AI has essentially become my business partner; I bounce ideas off it, get instant answers, and it costs almost nothing.

It’s almost as if some folks wished their coach was in their meetings, trained on cognitive science and the leadership advice of 100s of leaders that went before them, and less expensive. That’s a tough brief (but at @parafoilco we got you), but in all honesty some coaches are just great because they have a unique experience, and perspective and that’s equally underrated.

@perreau @lennysan @parafoilco Says something that people think AI can replace what an executive coach does lol

@lennysan I use Claude as my coach all the time. It's good if you define what good coaching means: don't make me happy, don't accept me ranting, force me to think from different lens, be kind but honest, etc.

I met one at a Chamber of Commerce event that asked me why coaches like him are necessary if AI is that good... I told him the expert will be better equipped to design a great AI coach. Upon reflection - very few will do that and they will eat the lunches of the ones that don't :/

Your know the part AI eats is the reflective-questions-and-mirroring part ChatGPT does that for free at 2am. What survives is accountability nobody pays a chatbot for: a standing call you're scared to no-show. Coaches who sold the first thing are down; the ones who sold the second aren't.

@shreyas Claude’s good, but empathy’s still human magic

@vixsheikh @SoniaBaschez @lennysan @parafoilco Yes, and I believe that once we drive untold productivity efficiencies from flatter orgs and agents we’re all going to realize that the humans that are in our org are the differentiators in terms of company performance.

@lennysan “Claude how many of my employees should I lay off today?”

@lennysan From the way they write on social media

to all recent layoffs due to "AI"

it's obvious that a number of execs have been captured by the internet machine that coaches them on how they're "early" and "absolutely right" @ $20/mo for a while now 😆

@gregmushen @lennysan ai coaching can be great for some basic accountability or asking questions that people can journal on themselves, but just as it’s clear how different a live therapist vs an ai therapist is, coaching live vs ai is extremely different