The key to consumer has always been stated vs revealed preferences
With AI, it’s even more complicated
Consumers predict AI will negatively impact them - even while reporting a strong positive impact so far 🤔
Having AI “work” is both amazing and terrifying for most people
Positive users discuss practical AI product growth via sharing and easy onboarding utility, while negative users dismiss the Pew survey as measuring anxiety instead of actual behavior.
No Digg Deeper questions have been answered for this story yet.
Providing immediate utility with near-zero onboarding is also helpful
People are already reluctant to give data / connect accounts to legacy software - this increases with AI
That doesn’t mean you can never connect…but show value first it you can! @meetgranola does this well
The key to consumer has always been stated vs revealed preferences
With AI, it’s even more complicated
Consumers predict AI will negatively impact them - even while reporting a strong positive impact so far 🤔
Having AI “work” is both amazing and terrifying for most people
Lots of implications here for consumer product builders
The products I’ve seen take off grow via people sharing the cool stuff they do with it - not by advertising “AI” in a way that feels abstract or threatening
@GammaApp is a great example here - @suno is another!
@omooretweets @meetgranola People fear AI in theory. They use it daily in practice. Watch which behavior compounds.
@omooretweets It's boringly obvious. People use what works. Societal impact surveys measure anxiety, not behavior.