FTC alleges $20B in extra costs in Amazon ad auction dispute, The Next Web reports

Amazon’s rebuttal says no one, including Amazon itself, can predict its reserve prices in advance, The Next Web reports.

1 Source, 24d ago, first seen 24d ago

TLDR

The Next Web reports that the FTC alleges $20 billion in extra costs and says Amazon misdescribed its ad auction. The outlet also reports Amazon’s rebuttal: its reserve prices are not predictable in advance by anyone, including the company itself.

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