Whatnot Raises $545M Series G at $20B Valuation
Live commerce platform backed by Y Combinator announces Series G funding from a16z and Kleiner Perkins.
Whatnot announced a $545 million Series G round that values the company at $20 billion. The live commerce platform started in Y Combinator's W20 batch selling authenticated Funko Pops and now runs the largest live shopping marketplace in North America, the UK, and Europe. In the first half of 2026 it already exceeded its full 2025 GMV of more than $8 billion while buyer numbers more than doubled. a16z, which invested in 2021, and Kleiner Perkins both participated. The company posted that the capital will support seller growth. Fortune confirmed the round and noted the valuation nearly doubles the prior mark.
Congrats to @GrantLaFontaine, @loganhead13, and @whatnot (W20) on their $545M Series G at a $20B valuation! They run the biggest live commerce platform in North America, the UK, and Europe. Six months into 2026, they’ve already passed their entire 2025 GMV of more than $8…
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Dalton Caldwell@daltoncWhatnot is one of the most consequential companies that I interviewed and accepted to @ycombinator. At the time I selected them for the W20 batch, @Whatnot was a marketplace for authenticated Funko Pops and the product consisted of an unlaunched iOS app. I tend to be pretty…
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DC Dalton Caldwell@daltoncLink to article: https://fortune.com/2026/08/07/ai-obsessed-silicon-valley-live-commerce-platform-whatnot-new-funding-round-20-billion/ Link to official Whatnot post:
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DG David George@DavidGeorge83Congrats to @Whatnot on their Series G! When we @a16z first partnered in '21, live shopping was mainstream in China but hadn't meaningfully shown up in the US. Now, Whatnot is the standard for live commerce and is the largest live commerce platform in North America and Europe.…
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NA nadia@NadiaCochinwalaEvery once in a while, a company changes not just where people transact, but how commerce truly feels. @Whatnot has done that by bringing together entertainment, community, trust and real time discovery. With 1B+ transactions across hundreds of categories, they are still so…
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NA nadia@NadiaCochinwalaEvery once in a while, a company changes not just where people transact, but how commerce truly feels. @Whatnot has done that by bringing together entertainment, community, trust and real time discovery. With 1B+ transactions across hundreds of categories, they are still so…
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SW Sarah Wang@sarahdingwangCongrats to the amazing @Whatnot team!!! (And thank you for my recent needoh shipment 🙏🏻)
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