AI jewelry quiz built in 10 minutes points to faster design cycles in India and Southeast Asia

Tech in Asia reports that Réia Diamonds founder and CEO Prapanjj S K Kota built an AI-powered jewelry style picker with Anthropic’s Claude in about 10 minutes after a couple struggled to choose an engagement ring. The interface steers shoppers toward options like heritage-inspired, bold cuts, and modern classics instead of making them sift through hundreds of designs. The report frames it as part of broader AI adoption across jewelry businesses in India and Southeast Asia, where faster design work, lower marketing costs, and shorter launch timelines are driving interest. But the same report also notes skepticism around sweeping adoption claims, with some founders describing more modest productivity gains.