Fascinating! Everyone wants to be a special unique snowflake, and to do so it's easier to come up with 50 shades of outrage/negative reactions. So negativity gets rewarded on social media, especially if the thing you react to is positive to start with.
"Intergroup animosity may improve when algorithms explicitly promote content that “bridges” the preferences of liberal and conservative users, and algorithms that promote prosocial content may alleviate users’ misperceptions that moral outrage is normative in online social networks. However, it is more difficult to disincentive the motive to be unique on social media. Furthermore, our research suggests that algorithms that promote positive and prosocial content may even have unintended backlashes because it incentivizes negative dialogue by making it even more unique."
https://pubmed.ncbi.nlm.nih.gov/42330286/ (h/t @MargRev)
