GPU provider Iren's reported $50 million Warriors jersey sponsorship sparks debate over B2B marketing ROI

Don’t you get other benefits? Like premium suite at the games?

(Putting aside if the company/product is legit or not), all they’d need is it to close a single compute deal with someone for it to pay off. Feels possible if they’re inviting 5-8 execs from every tech co to every home game.

@pitdesi Makes a lot of sense if your primary business is just using hype to raise money.

* Disclosure: I know nothing about this company and don't plan on finding anything out. :-)

@pitdesi I agree with you that fans will never rent GPUs, but this is just to boost the stock price of $IREN lol

@pitdesi Worst ad space in America. Literally cursed

@pitdesi Iren is kinda a meme stock. So maybe they are marketing to robinhooders

@pitdesi Reminds me of Archer Aviation’s Usher hype marketing video in 2024 while years away from certification.

I like IREN’s assets, so I’m an investor, but increasingly reluctant with this type of decision making.

@pitdesi IBVS: Incremental Brand Value to Shareholders

@TurnerNovak Yeah I’m sure it’s a package

@pitdesi $50M? That’s one expensive GPU rental ad.

@pitdesi crypto miner pivoting to gpu compute and now buying nba jersey space shows how much money's actually sloshing around this space

@pitdesi genuinely curious what their actual customer acquisition cost looks like compared to this stunt

This is the kind of shizz that drives investors bonkers. Note to CEOs: Its not YOUR money.

Most companies are owned by individual shareholders coming in via Funds/ETFs/401Ks. The company is owned by everybody. Almost like being owned by nobody. The result is that companies are run for the benefit of management.

@pitdesi Completely agree but maybe their thinking is some of those super wealthy fans sitting courtside learn about IREN and it shortcuts the enterprise BD sales motion a bit

@pitdesi I bought stock in both IREN and NBIS about 18 months ago. NBIS is a much more serious company, and IREN has crypto grifter vibes.

@pitdesi How much is a single customer worth to them though?

If it only takes a handful of contracts (maybe even just one?) it’s well worth

@pitdesi They must have had to pay extra to put logos that have completely different color scheme

@pitdesi They’re not really focused on being great stewards of capital

@pitdesi Plays like this are always just self centred vanity plays

Owner is probs a huge fan of the team

When a company does this they got like 2-3 years max

@pitdesi Might just be the usual logic of B2B sports advertising. Target audience watches sport/team and our competition is not there. If they know that a lot of potential buyers are GSW fans then it might actually be worth it given their average deal size.

@pitdesi Their primary product is their stock