The case for fixing product catalogs before autonomous checkout
PYMNTS quotes Spreedly executive Adam Hiatt saying that, for one entertainment customer, sessions started in AI converted and completed at roughly two to three times the level of sessions started in traditional search.
TLDR
PYMNTS quotes Spreedly’s Adam Hiatt arguing that merchants should make their SKUs available and findable before chasing autonomous checkout. He points to one entertainment customer whose sessions started in AI converted and completed at roughly two to three times the level of sessions started in traditional search.
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