YouTube Begins Counting Views From the First Frame
Mint reports YouTube will count views starting from the first frame.
TLDR
Mint reports YouTube is changing how it counts views by starting from the first frame. The outlet states this new metric could push creators to focus on fewer videos that hold attention rather than chasing high volume. Brands may shift away from reach alone toward retention measures. The article notes Netflix is also competing for digital talent amid these platform shifts.
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