Users agreed with Ben Thompson that Facebook's prioritization of engagement over friends enabled TikTok's rise due to the resulting chicken-and-egg dynamics at the platform.
Based on 1 visible X reactions from 1 accounts; directional sample.
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@benthompson but you’re absolutely right, the chicken & egg type situation at fb, one thing is that engagement took priority over everything at almost all costs.
i briefly worked at fb & basically friend content started disappearing because ppl started losing jobs etc. so they had to prioritize stuff like news & they discovered insane engagement. they triple downed. what they didn’t understand is the tiktok model of entirely graphless experience.
@signulll Actually, I think that Facebook did the opposite: they held onto friends over engagement for so long that they opened the door to TikTok
@signulll Makes sense 👍
@benthompson but you’re absolutely right, the chicken & egg type situation at fb, one thing is that engagement took priority over everything at almost all costs.
i briefly worked at fb & basically friend content started disappearing because ppl started losing jobs etc. so they had to prioritize stuff like news & they discovered insane engagement. they triple downed. what they didn’t understand is the tiktok model of entirely graphless experience.
@signulll Actually, I think that Facebook did the opposite: they held onto friends over engagement for so long that they opened the door to TikTok
Users agreed with Ben Thompson that Facebook's prioritization of engagement over friends enabled TikTok's rise due to the resulting chicken-and-egg dynamics at the platform.
Based on 1 visible X reactions from 1 accounts; directional sample.
Ask a question below.
Published answers will appear here.