Testing Higgsfield's AI-video pitch and subscription experience

In a July 30, 2026, User Mag article, Taylor Lorenz says she bought Higgsfield's $129-per-month Ultra plan and encountered at least five upgrade prompts before making her first AI video. She says the videos she generated did not look like her, and that she used 79% of her credits making about two dozen videos. She canceled after clicking through five offers to stay, arguing that the product's promises did not match her experience.