@benhylak that’s not true, it was entirely done in house.
google creative lab.
almost all of google viral videos from google glass to this were done in house.
people on twitter just have no idea how much things cost.
this was millions of dollars.
Hylak argues corporate salaries drive up internal headcount costs
@benhylak that’s not true, it was entirely done in house.
google creative lab.
almost all of google viral videos from google glass to this were done in house.
people on twitter just have no idea how much things cost.
this was millions of dollars.
No Digg Deeper questions have been answered for this story yet.
@signulll i mean # of people x salaries
@benhylak that’s not true, it was entirely done in house.
google creative lab.
almost all of google viral videos from google glass to this were done in house.

@benhylak yeah but my friends in creative labs told me this was not a crazy effort, someone came up with it & they just polished. they also didn’t expect it to go viral.

@benhylak also they just posted it to youtube, but then ppl liked it so they ran the actual ad, it was not made to run on tv either.