Announcement
TikTok unveils AI shopping tools and an off-platform ad network
TikTok says Buy Direct will let users buy from brands in the For You feed, while Shopping Assistant will answer product questions.
TLDR
In an October 5, 2026 announcement, TikTok said it was building Buy Direct for in-app purchases from brands and Shopping Assistant for conversational help with sizing, shipping and availability. It also introduced an AI lead-generation agent, more automated search ads and a US ad network designed to extend campaigns across nearly 400,000 apps worldwide.
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