PYMNTS reports that AI agents arriving via LLM chats are shifting digital commerce rules for some merchants. Adam Hiatt, executive vice president of product strategy at Spreedly, states one ticketing merchant sees sessions that begin in LLM chat converting at two to three times the rate of search traffic. The shift follows years when the standard response to bots was to block them. The article frames the development as the emergence of an agentic commerce channel in which purchases are already decided before the session reaches the merchant site.