Google is investing $75 million into A24, and are forming a research partnership to create new AI tools for movie production and distribution.
Users are excited about Google's $75 million investment in A24 for AI movie tools because it unlocks potential for personalized user-generated stories, virtual worlds, and community-created media experiences.
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https://www.wsj.com/tech/ai/google-investing-in-backrooms-studio-a24-e7585ebe?st=4ubzYX
Google is investing $75 million into A24, and are forming a research partnership to create new AI tools for movie production and distribution.
The distribution line is interesting. More than any other lab Google's endgame is a platform to share user created content; movies, videogames, music, anything. What Sir Demis is ultimately aiming for with Genie is not a platform to share or sell videogames, but a system that lets users make the perfect game for themselves.
That's where all of this ends up across all entertainment in the long term, the user and an AI trained on their preferences collaborating to generate bespoke content specifically tailored to them. After that point, people don't buy music from labels, or play games and watch movies from studios anymore, because they have a better alternative.
https://www.wsj.com/tech/ai/google-investing-in-backrooms-studio-a24-e7585ebe?st=4ubzYX

@AndrewCurran_ 影视行业会是 AI 工具落地很快的场景。剧本开发、分镜、剪辑、宣发都能被重做一遍,关键不只是降本,而是谁能把创意流程和版权边界管清楚。

@AndrewCurran_ I think human made movies and art will be its own genre indefinitely. I wonder if he actually thinks it will replace everyone. I know I'll still watch human made movies and games. Might take a few generations of humans

@AndrewCurran_ The latent demand for better content is massive. Why shouldn’t I be able to be the hero of my own story?

@AndrewCurran_ I like the idea but the filmbros are not going to take this well

@AndrewCurran_ I understand the bet here but I feel like a lot of value in art is shared experience. some people don't even like art they just want to be in the group that enjoys specific art. making it so individualistic kind of defeats the purpose for a lot of people

@AndrewCurran_ This is awesome.

I disagree further that this means we all retreat into bubbles of our own making.
I want to see TV shows and movies and games my friends make, they have great ideas that would have been locked up forever.
My feeling is we build informal pods around content we love and then drift freely between them.

@AndrewCurran_ @AndrewCurran_ honestly kinda wild. Makes me wonder if AI will start writing screenplays too. hope it doesn't lose that human touch though

@Tibbzzee Yeah it will be like vinyl.

@AndrewCurran_ Great partnership

@AndrewCurran_ the future of entertainment is already rolling dice in the back room everyone will have their own house edge soon

@AndrewCurran_ Holy smokes!

@AndrewCurran_ Kinda like Cyber-rappers from Ghost in the Shell
Niche, but super dedicated fan bases that keep it all going

@Tibbzzee @AndrewCurran_ it will. though, the average person does not care how a movie gets made. they just want it to be good. i doubt anyone cared how thanos was rendered in avengers.

@AndrewCurran_ and there's Bored Apes

@AndrewCurran_ It feels like the ideal scenario is a virtual world each person can create and do whatever they want in and live in basically.
Never ending possibilities especially if people can join the same "reams", if you will.

@AndrewCurran_ It was a great movie. Disturbing but great. Really captured the whole feel of it.

@AndrewCurran_ @scottbelsky I feel comfortable with the tools we have... But nobody listens to Ol' Bobcat...😔 But congrats!