every app is going to be a video app by 2027
https://www.bloomberg.com/news/newsletters/2026-06-08/spotify-plans-to-add-live-concert-video-tickets
every app is going to be a video app by 2027
https://www.bloomberg.com/news/newsletters/2026-06-08/spotify-plans-to-add-live-concert-video-tickets
Positive users see Spotify's video expansion as bullish for spatial computing like Vision Pro, while negative users call the features annoying in a dumb app and are glad to disable them.
spotify tried this a few times (as early as 2014 or so iirc) mostly b/c of the rise of youtube
but now that short form is the purview of every media app ever, i assume spotify trying to figure out what their actual differentiator is
exclusive show vid makes sense
every app is going to be a video app by 2027
https://www.bloomberg.com/news/newsletters/2026-06-08/spotify-plans-to-add-live-concert-video-tickets

@MikeIsaac Which also means every mobile app will soon be a television app. Everyone is coming for YouTube.

@ericljaffe paramount being that high surprises me. that many subs for P plus?

@MikeIsaac When I was at Tumblr, Verizon tried to make it a video-centric app to jump on the TikTok trend but didn’t really commit to anything other than “let’s make video posts by Oath entities” or whatever and were surprised when it didn’t pan out.

@MikeIsaac Can't because we don't have the bandwidth/infrastructure for it. Need 6G

@MikeIsaac video is the path of least resistance

@MikeIsaac

@MikeIsaac This is bullish for the Vision Pro/spatial Computing in early 2030s

@MikeIsaac

@MikeIsaac The Nielsen gauge includes broadcast and cable, so the traditional players get an edge in the rankings. CBS is still a linear powerhouse, and their sports programming is particularly effective at driving watch time, though I think you'd be surprised by Paramount+'s popularity.

@MikeIsaac It’s so annoying. I’m glad I found the setting to turn off video by default. But, I fear I’m in the Boomer minority. Most people want video podcasts, and I understand YouTube pays out better too.

@MikeIsaac nothing i love to do more than dismiss new features that dumb ass app
every app is going to be a video app by 2027
https://www.bloomberg.com/news/newsletters/2026-06-08/spotify-plans-to-add-live-concert-video-tickets